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Description: LUBBOCK, TX (KCBD) - Ladies across the South Plains are taking to the field to tackle Alzheimer's Disease. For the third year in a row, the Alzheimer's Association is hosting their trademarked

LUBBOCK, TX (KCBD) - Ladies across the South Plains are taking to the field to tackle Alzheimer's Disease. For the third year in a row, the Alzheimer's Association is hosting their trademarked football game, called Blondes vs. Brunettes, or BvB.

BvB is a flag football game for professional women, who play on the team which represents their hair color: Blonde or Brunette. Redheads and other hair colors are considered "free agents" and may choose their team.

Thursday night, the Alzheimer's Association is hosting a "come and go" event at Marble Slab Creamery at 82nd and Quaker. From to 5 p.m. to 9 p.m. supporters can come to the restaurant, visit with organizers, volunteers and players of the BvB game, and learn more about the event. Players are also welcome to register for the game at that time.

A portion of the proceeds of ice cream sold during the kick-off party, will go to the Alzheimer's Association.

The BvB game is a trademarked event of the Alzheimer's Association and has been in existence since 2005. To date, the event has raised more than $5 million dollars in more than 40 cities across the United States.

According to Abby Reed, the Associate Area Director of the Alzheimer's Association in Lubbock, every dollar raised from the BvB football game benefits those affected by Alzheimer's Disease in Lubbock and the surrounding communities.

"The Alzheimer's Association is a global organization and we're working to support research here at home and around the world so we can find a cure," Reed said.

Reed says the Alzheimer's Association also funds educational programs and support groups for families and patients facing the disease.






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