Copywriter marks



Keywords: copywriter marks
Description: Просмотреть профиль участника Jay Marks в LinkedIn. LinkedIn — крупнейшая в мире сеть бизнес-контактов, помогающая таким профессионалам как Jay Marks связываться с рекомендованными кандидатами на должность, отраслевыми экспертами и бизнес-партнёрами.

It’s been said that nothing happens in business until someone buys something. Copywriting is the skill that leads buyers to the doorstep. Online or offline, good copywriting informs, educates, persuades and even makes the sale. But, for a lot of people, writing is as much fun as a root canal without anesthesia. That's where I come in -- writing marketing content (white papers, case studies, newsletters, etc.) for clients who don’t want to face that blank computer screen sweating over how, and where, to start.

Write sales letters, brochures, articles, press releases, ads, newsletters, audio and video scripts, white papers, case studies, web content and various marketing materials clients need to sell their products and services to businesses. Also consult with clients on marketing strategy, and write marketing plans.

Developed integrated marketing and communications plans, positioning and branding recommendations, and wrote marketing communications materials for Web, TV, radio, print, outdoor, transit and direct mail for this national healthcare marketing firm.

Developed advertising plans and creative campaigns for business-to-business clients in the commercial lighting, agriculture and civil engineering fields.

Managed account service staff of twelve people for full-service marketing communications agency. Directed agency's business-to-business division.

Director of Account Service Broyles, Allebaugh & Davis 1979 – 1992 (13 лет) | Greater Denver Area

Served on Board of Directors for marketing communications firm billing $18 million annually. Spearheaded new business development effort. Directly managed $4 million in client billings while supervising an 8-person account management staff.

-Promoted from Account Manager to Director of Account Service and New Business Development Director. Elected to Board of Directors.

-Developed new business acquisition plan and led teams that generated $12 million in billings over a five-year period.

-Created marketing communications plans for major corporate clients, including the International Divisions of Johns-Manville and The Gates Rubber Company.

-Wrote agency capabilities brochure and account service manual. Hired and trained new account managers.

Managed Johns-Manville International Division and Samsonite Contract Furniture accounts, totaling $2.5 million in billings.






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