Jeanswear international



Keywords: jeanswear international
Description: Our international business platform exemplifies how we’re transforming VF to provide a clear path to growth in a changing global marketplace. From mature markets such as Western Europe and

Our international business platform exemplifies how we’re transforming VF to provide a clear path to growth in a changing global marketplace.

From mature markets such as Western Europe and Japan, to emerging markets such as Eastern Europe and South America, we reach consumers on a global scale with our amazing portfolio of scalable brands — listening to and inspiring existing and future brand loyalists.

One of the most important factors in our global success has been our rigorous consumer research, which has enabled us to make sound investment decisions grounded in deep insights. This makes us smarter every step of the way, from which markets we should enter next to which brands we should introduce on our owned retail platforms. And it enables us to make well-informed choices about how we adapt our products, communications and retail stores to meet the needs of a specific market’s consumer, while at the same time maintaining the brand’s global DNA.






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