Joe kasinski



Keywords: international drive, orlando eye, ripley, café tu tu tango
Description: A new advertising platform has emerged in Orlando, and it targets a very specific market: Passengers aboard the Orlando Eye . At least two businesses in the shadow of the International Drive

A new advertising platform has emerged in Orlando, and it targets a very specific market: Passengers aboard the Orlando Eye .

At least two businesses in the shadow of the International Drive observation wheel have painted their logos on their roofs, drawing attention to their establishments during visitors' 20-minute rotations on the Eye.

"When the Eye opened in May, you couldn't really pick our building when you were up there," said Joe Kasinski, director of sales and marketing at Ripley's Believe It or Not museum in Orlando.

Ripley's street-level façade is distinctive. The building was designed to appear as if it were going down a Florida-style sinkhole. But from the sky, the area is a sea of blah beige blocks, blacktop, sidewalks and air-conditioning units.

"The top of the roof is very nondescript," Kasinski said. "We thought it would be a little more fun and enjoyable for the guests if they can spot some things while they're up there."






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