Kroner consulting



Keywords: mobile strategy, mobile payments strategy, investor due diligence, retailers, financial institutions, mcx merchant customer exchange
Description: Crone Consulting LLC assists management teams in transforming payments from a cost of doing business to a revenue-generating new line of business. When you control the user interface, you control

Crone Consulting LLC assists management teams in transforming payments from a cost of doing business to a revenue-generating new line of business. When you control the user interface, you control your destiny for providing value added services for your customers, and the associated revenues that follow.

This mindset is transformative for every business, and requires the engagement of every functional discipline to maximize the cross-channel enhancements that are powered by the mobile interface.

Mobile payment is not just about payment, it is a marketing platform that links your company and your most loyal customers at a transformative point in the shopping cycle. It is also about harnessing and protecting your data. especially customer and transaction data.

Mobile payment at the point of sale, controlled inside a retailer's or bank's own mobile app, can be used to reduce costs and leverage real credentials, recorded transactions and stated preferences with other “Big Data” such as location, timing, social postings, etc. to improve marketing and sales by making the customer known and contactable.

In the course of advising leading retailers and financial institutions, Crone Consulting LLC has identified Five Mobile Trigger Points™:

      Discovery. locating & navigating Check-in. preference-driven offers & proximity triggers In-Store enhanced customer self-service Mobile Payment & check-out eReceipts. post-sale promotions & social sharing






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