Engaged graphics

Keywords: facebook page, facebook post, facebook engagement
Description: Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.

In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page .

Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.

Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.

  • Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.
  • Optimize images for the 403 x 403 pixel display in the timeline. Larger images display from the center of the image, and some of the edges may not appear in the news feed unless a user clicks through.

Find a great selection of socially recommended how-to’s on Snapguide or Reddit’s Life Pro Tips .

Use your fans’ content instead of your own to give your post a viral push through specific communities that are close to the content creator.

Starbucks showcased a talented customer’s drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artist’s Instagram profile in the image description.

Every few weeks, Walmart creates a new seasonal cover image with photos of real people from their fan base.

  • Cross-promote your Facebook shout-outs with Instagram and Twitter to extend your reach and impact.
  • Call attention to fans who show off your products or promote your brand.
  • Capitalize on brand-related content from clubs and teams with many members to boost your shout-out exposure.

Ask your fans to share about consumer preferences, help you name a product or describe memories and moments associated with your brand.

When Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions.

  • Keep your questions simple .
  • Relate questions to specific consumer lifestyles. such as where or how they use your product.
  • Monitor your customer feedback on Facebook posts and comments, Twitter mentions and emails to find question topic ideas.

Use a short sentence with one word missing to generate a significant amount of comments, likes and shares.

Pringles used a fill-in-the-blank post to connect their chips with a relaxing summer holiday. A bonus of this tactic is that Pringles got a snapshot of their fans’ product preferences by monitoring the comments.

  • Use fill-in-the-blank posts as a two-pronged engagement tactic. interact with your online community and get to know them better for future marketing campaigns.
  • Use the post tactic in conjunction with a specific event. such as a summer holiday or a family ski trip.
  • Awkward or funny situations get people to engage on a more personal level .

Photo caption posts combine the allure of photos with people’s love of interacting with brands they identify with.

Think about the emotion you want to trigger and choose an image that makes participating irresistible. Upload your image and write a short description that invites fans to provide a caption .

In keeping with their core 125-year-old brand, National Geographic posts the world’s best photos from experts and amateurs alike. They interact with their Facebook fans by asking for captions. This one post had over 250,000 interactions.

Quotes are great for engaging people’s “Me, too!” feelings. On Facebook this is especially powerful as the Like button makes it easy for fans to express that feeling. A quote can associate your brand with good feelings and create a deeper connection with your market on Facebook.

Just like Apple used imagery of iconic 20 th -century personalities in its “Think Different” campaign, you can use quotes from icons to reinforce your company’s brand .

Disney uses quotes from their feature films to inspire, relate to and create funny moments with their audience. Each quote is posted with a full image to increase engagement.

  • Tie your brand to quotes that support your campaign goals .
  • Use visuals and memes with your quotes to increase shareability—a few good sites to create memes are Quickmeme. Imgflip and Memecrunch .
  • Find quotes on Bartleby.com and The Quotations Page. or use a #quote hashtag search on Facebook or Twitter.

Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible, fans are motivated to participate.

Walmart frequently uses the like vs. share post with a mashup of two competing images and a small graphic overlay of a like vs. share icon. They post the full image with a brief description that tells fans how to participate.

  • Use controversial choices that evoke strong emotions within your community.
  • Integrate your product or brand in the posts .
  • Use digital image editing applications like Photoshop. Photofiltre or Paint.net to create your image with a graphic overlay that shares simple participation instructions.

A relatively new addition to Facebook, hashtags use categorized terms behind a # symbol to increase brand, product and campaign awareness to wider audiences.

Sephora uses the hashtag “#OneQuickQuestion” to open up engagement for a campaign beyond the reach of their current fans.

  • Use tags to create awareness and engagement for specific marketing campaigns such as contests or product sales.
  • Use common terms such as #socialmedia in your hashtags to increase post dialogue and visibility.
  • Search for hashtags being used by your customers, competitors and partners to find keywords and conversations you can participate in .

These are just a few examples of posts that can be adapted to help you connect with your customers and drive engagement on your Facebook page. Incorporate them to help you build long-lasting relationships, extend your post visibility and learn more about your customers’ preferences .

What do you think? How do you intentionally create interactive posts on your Facebook page? What successes have you had? Share your thoughts in the comments section below.

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