Lada Niva 1-7 California

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Keywords: Lada Niva 1-7 California
Description: How do you go about selling a Russian car in 1980s West Germany? Swing for the fences and give it a catchy name like California, one of few places on the planet where you were guaranteed to never

How do you go about selling a Russian car in 1980s West Germany? Swing for the fences and give it a catchy name like California, one of few places on the planet where you were guaranteed to never encounter a VAZ 2121 Niva .

The company behind this little bit of marketing genius was the official Lada importer in West Germany, Deutsche Lada, who attempted and succeeded in making money by selling Soviet cars during the height of the Cold War. But there was more to it than a name of an exotic locale.

The base VAZ 2121 Niva entered production in 1977, and was the first car designed by the Togliatti-based automaker that was not a directly licensed or derived version of the Fiat 124, which had been in production in the USSR since 1970. Fiat's licensed 124 sedan and station wagon, known as the VAZ 2101 and 2102 respectively, were easily the country's most popular passenger cars at the time, but the VAZ plant needed a small 4x4 model that made use of as many parts bin items as possible.

While most of us probably picture the Fiat 500 as the quintessential Italian city car, there was one other car that not only managed to eclipse the production figures of the Cinquecento, it stayed in.



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